Step 1
Trade Secrets Club
$24.99/mo
or $249/yr — billed annually
Community, classroom, weekly call, monthly AI drops, and access to Apex done-for-you systems.
Join the club
THE AI PLAYBOOKTHE TRADES DO NOT SHARE
AI + Business Systems for Contractors & Skilled Trades
Join Trade Secrets — $24.99/moMissed calls. Dead leads. Bad follow-up. Fixed.
27%
Missed calls
Of every contractor lead that calls once, more than a quarter never get a callback. That is the leak.
5 min
Dead leads
After five minutes of silence, contact rates fall off a cliff. The lead picks the next name on the list.
8x
Bad follow-up
Eight-touch sequences close jobs that one-and-done follow-up never reaches. Most shops stop at touch two.
Three doors. One playbook. Pick where you start.
Step 2
DFY Single System
$497 – $1,500
one-time install
One business system installed: AI phone, follow-up, CRM, estimates, or review engine.
See the systemsStep 3
Apex Operator Full Stack
$2,500 – $5,000+
install + monthly support
Full operator stack: AI receptionist, follow-up, CRM, estimate workflows, automations, onboarding, and support.
Talk to ApexThe voice.
- “Here is the play.”
- “This is what it costs when you miss calls.”
- “Run this before Friday.”
- “Install the system once. Let it work every day.”
- “Good tradesmen lose money to bad follow-up.”